Sunday, September 24, 2006

AdWords Bid Tool

In an attempt to maximise their revenue from pay-per-click contextual ad networks such as Google AdSense many webmasters look to place 'high paying keywords' into their site content.

The theory is that the ad network's spiders will see these more valuable terms, and will show ads targeted towards them increasing the CPC of the ads that are shown on a webpage.

There are numerous sites that will try to sell lists of high-paying keywords, however why waste your money? You can see what people are bidding for keywords at AdWords (Google AdSense's advertiser branch) for free and in real time online at

Simply enter the search term and you can see the bids - you can also choose to see the bids for similar search terms.

No comments: