Saturday, September 16, 2006

Making use of PPC Advertising

Pay-Per-Click advertising (PPC), sometimes also referred to as Cost-Per-Click advertising (CPC) is a popular method used to gain targeted traffic to a webpage.

The advertiser will bid on search terms related to their product or website, for example if you had a website selling computers you might bid on the keywords 'laptop', 'desktop' and 'discount computers'. Each keyword has a perceived 'value' based on the number of other people bidding on the keyword, and the amounts they are prepared to pay per click.

For example the keyword 'computer' will be a lot more popular, with both searchers and advertisers than the keywords 'clearance computers', so the cost per click will be much higher.

As well as appearing alongside search results, if you use Google AdWords or other similar services you may wish for your advertisement to appear on other sites around the web along side content which is related to your keyword(s).

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