Wednesday, August 23, 2006

Webmaster Income (2 of 2)

Different agencies will buy your traffic in a different manner.

Some such as the popular Google AdSense program pay you on a per-click basis. This means that for a publisher to earn money, visitors to the website must click on a contextual link to leave their webpage.

The amount paid per click varies depending on the keywords the advertisements are for and how much advertisers are prepared to pay.

Other forms of advertising payment include CPM (Cost Per Thousand Impressions). This means a webmaster gets paid each time ad is shown - although of course the rate varies depending on the size and placement of the ad and the traffic that sees the advertisements.

CPL (Cost Per Lead) and CPA (Cost Per Action or Acquisition) adverts only pay when a certain action is completed - for example a registration at a website, a download of software, a membership or a sale. Sometimes the pay rate for these types of advertisements will be in percentage terms, e.g. 20% of the sale price.

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