Tuesday, June 13, 2006

Why mesothelioma starts the tills ringing

Mesothelioma is a rare form of lung cancer, which is caused by exposure to asbestos - so why is this such a big money word?

A quick search on Google of just the sites using AdWords to promote mesothelioma sites shows you were this topic is going. There are over
1,000 sites that have paid to get a listing on a Google search for the word. This instantly shows you that competition for these ads are high - and this drives up the price the advertisers pay per click.

It is frequently reported on sites around the web, that Mesothelioma is a very high paying keyword. This means that publishers who have a website with asbestos or mesothelioma related content, can expect a high revenue for for each click on a pay-per-click advertisement on their site.

But why is there so much competition for what is, after all, a killer? A quick glance at the ads on Google should tell you. The majority of the ads are for lawyers, solicitors or attorneys - call them what you will.

These Solicitors often charge a hefty commission on any compensation they can get for the sufferer, when someone has been held responsible for them becoming infected.

For severe asbestosis payouts can reach the £200,000 mark (figure taken from site advertising on Google).

The potential earnings for solicitors for each case they take on is large, so they can afford to make high bids on keywords to get as many new clients as possible.

Mesothelioma can lead to premature death, but for some the first mention of the word starts the tills ringing.

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